diff --git a/packages/better-auth/src/api/index.ts b/packages/better-auth/src/api/index.ts
index 35b6c454ff..fd9aada0c1 100644
--- a/packages/better-auth/src/api/index.ts
+++ b/packages/better-auth/src/api/index.ts
@@ -303,7 +303,7 @@ export const router = <Option extends BetterAuthOptions>(
 			return currentRequest;
 		},
 		async onResponse(res, req) {
-			await onResponseRateLimit(req, ctx);
+			await onResponseRateLimit(res, req, ctx);
 			for (const plugin of ctx.options.plugins || []) {
 				if (plugin.onResponse) {
 					const response = await plugin.onResponse(res, ctx);
diff --git a/packages/better-auth/src/api/rate-limiter/index.ts b/packages/better-auth/src/api/rate-limiter/index.ts
index a0a0d36585..79bc0ed666 100644
--- a/packages/better-auth/src/api/rate-limiter/index.ts
+++ b/packages/better-auth/src/api/rate-limiter/index.ts
@@ -162,6 +162,7 @@ async function resolveRateLimitConfig(req: Request, ctx: AuthContext) {
 	const path = normalizePathname(req.url, basePath);
 	let currentWindow = ctx.rateLimit.window;
 	let currentMax = ctx.rateLimit.max;
+	let currentCountOn: "all" | "error" = ctx.rateLimit.countOn ?? "all";
 	const ip = getIp(req, ctx.options);
 	if (!ip) {
 		return null;
@@ -198,25 +199,22 @@ async function resolveRateLimitConfig(req: Request, ctx: AuthContext) {
 		});
 		if (_path) {
 			const customRule = ctx.rateLimit.customRules[_path];
-			const resolved =
-				typeof customRule === "function"
-					? await customRule(req, {
-							window: currentWindow,
-							max: currentMax,
-						})
-					: customRule;
-			if (resolved) {
-				currentWindow = resolved.window;
-				currentMax = resolved.max;
+
+			if (customRule === false) {
+				return null;
 			}
 
-			if (resolved === false) {
-				return null;
+			if (customRule) {
+				currentWindow = customRule.window;
+				currentMax = customRule.max;
+				if (customRule.countOn) {
+					currentCountOn = customRule.countOn;
+				}
 			}
 		}
 	}
 
-	return { key, currentWindow, currentMax };
+	return { key, currentWindow, currentMax, currentCountOn };
 }
 
 export async function onRequestRateLimit(req: Request, ctx: AuthContext) {
@@ -240,7 +238,11 @@ export async function onRequestRateLimit(req: Request, ctx: AuthContext) {
 	}
 }
 
-export async function onResponseRateLimit(req: Request, ctx: AuthContext) {
+export async function onResponseRateLimit(
+	res: Response,
+	req: Request,
+	ctx: AuthContext,
+) {
 	if (!ctx.rateLimit.enabled) {
 		return;
 	}
@@ -248,7 +250,11 @@ export async function onResponseRateLimit(req: Request, ctx: AuthContext) {
 	if (!config) {
 		return;
 	}
-	const { key, currentWindow } = config;
+	const { key, currentWindow, currentCountOn } = config;
+
+	if (currentCountOn === "error" && res.status < 400) {
+		return;
+	}
 
 	const storage = getRateLimitStorage(ctx, {
 		window: currentWindow,
diff --git a/packages/better-auth/src/api/rate-limiter/rate-limiter.test.ts b/packages/better-auth/src/api/rate-limiter/rate-limiter.test.ts
index 7db617767a..c934237945 100644
--- a/packages/better-auth/src/api/rate-limiter/rate-limiter.test.ts
+++ b/packages/better-auth/src/api/rate-limiter/rate-limiter.test.ts
@@ -320,6 +320,115 @@ describe("should work in development/test environment", () => {
 	});
 });
 
+describe("countOn", () => {
+	it("should not count successful responses when countOn is 'error'", async () => {
+		const store = new Map<string, string>();
+		const { client, testUser } = await getTestInstance({
+			rateLimit: {
+				enabled: true,
+				window: 10,
+				max: 3,
+				countOn: "error",
+			},
+			secondaryStorage: {
+				set(key, value) {
+					store.set(key, value);
+				},
+				get(key) {
+					return store.get(key) || null;
+				},
+				delete(key) {
+					store.delete(key);
+				},
+			},
+		});
+
+		// Successful sign-in requests should not count against the rate limit
+		for (let i = 0; i < 5; i++) {
+			const response = await client.signIn.email({
+				email: testUser.email,
+				password: testUser.password,
+			});
+			expect(response.error).toBeNull();
+		}
+
+		// The rate limit key for sign-in should not exist in storage
+		expect(store.has("127.0.0.1|/sign-in/email")).toBe(false);
+	});
+
+	it("should count failed responses when countOn is 'error'", async () => {
+		const store = new Map<string, string>();
+		const { client } = await getTestInstance({
+			rateLimit: {
+				enabled: true,
+				window: 10,
+				max: 3,
+				countOn: "error",
+			},
+			secondaryStorage: {
+				set(key, value) {
+					store.set(key, value);
+				},
+				get(key) {
+					return store.get(key) || null;
+				},
+				delete(key) {
+					store.delete(key);
+				},
+			},
+		});
+
+		// Failed sign-in requests (wrong password) should count against the rate limit
+		for (let i = 0; i < 5; i++) {
+			const response = await client.signIn.email({
+				email: "wrong@email.com",
+				password: "wrong-password",
+			});
+			if (i >= 3) {
+				expect(response.error?.status).toBe(429);
+			} else {
+				expect(response.error?.status).toBe(401);
+			}
+		}
+	});
+
+	it("should count all responses when countOn is 'all'", async () => {
+		const store = new Map<string, string>();
+		const { client, testUser } = await getTestInstance({
+			rateLimit: {
+				enabled: true,
+				window: 10,
+				max: 3,
+				countOn: "all",
+			},
+			secondaryStorage: {
+				set(key, value) {
+					store.set(key, value);
+				},
+				get(key) {
+					return store.get(key) || null;
+				},
+				delete(key) {
+					store.delete(key);
+				},
+			},
+		});
+
+		// With countOn "all", successful requests should count
+		for (let i = 0; i < 5; i++) {
+			const response = await client.signIn.email({
+				email: testUser.email,
+				password: testUser.password,
+			});
+			if (i >= 3) {
+				expect(response.error?.status).toBe(429);
+			} else {
+				expect(response.error).toBeNull();
+			}
+		}
+	});
+});
+
 describe("IPv6 address normalization and rate limiting", () => {
 	it("should normalize IPv6 addresses to canonical form", () => {
 		// All these representations of the same IPv6 address should normalize to the same value
diff --git a/packages/core/src/types/init-options.ts b/packages/core/src/types/init-options.ts
index 91dfb07dbb..07d1d24f75 100644
--- a/packages/core/src/types/init-options.ts
+++ b/packages/core/src/types/init-options.ts
@@ -69,6 +69,16 @@ export type BetterAuthRateLimitRule = {
 	 * @default 100 requests
 	 */
 	max: number;
+	/**
+	 * When to count a request against the rate limit.
+	 *
+	 * - "all" — count every request (default)
+	 * - "error" — only count requests that result in
+	 *   error responses (status >= 400)
+	 *
+	 * @default "all"
+	 */
+	countOn?: "all" | "error";
 };
 
 export type BetterAuthDBOptions<
@@ -105,17 +115,7 @@ export type BetterAuthRateLimitOptions = Optional<BetterAuthRateLimitRule> &
 		 * Custom rate limit rules to apply to
 		 * specific paths.
 		 */
-		customRules?:
-			| {
-					[key: string]:
-						| BetterAuthRateLimitRule
-						| false
-						| ((
-								request: Request,
-								currentRule: BetterAuthRateLimitRule,
-						  ) => Awaitable<false | BetterAuthRateLimitRule>);
-			  }
-			| undefined;
+		customRules?: Record<string, BetterAuthRateLimitRule | false> | undefined;
 		/**
 		 * Storage configuration
 		 *