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Mailto clicks on the sponsorship page leave no page view, so the sponsor funnel ended at the sponsorship page and never showed who went on to email. Each click now sends a sponsor_contact event with a short tier value (headline, featured, indie, or general) rather than the link URL, since GA4 caps event parameter values at 100 characters and the Indie Dev mailto href is 101. Co-Authored-By: Claude <noreply@anthropic.com>