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Sponsor links carried no UTM tags, so sponsors saw awesome-python clicks at best as generic referral traffic and could not tell README clicks from website clicks. README sponsor entries now carry utm_source=awesome-python&utm_medium=sponsorship&utm_campaign=sponsor&utm_content=readme, and the website build rewrites utm_content to website for the sponsor band. New sponsor entries in README.md need the same UTM suffix. Co-Authored-By: Claude <noreply@anthropic.com>