diff --git a/README.md b/README.md
index 77e6b636..23423a25 100644
--- a/README.md
+++ b/README.md
@@ -4,6 +4,8 @@ An opinionated list of Python frameworks, libraries, tools, and resources.
 
 # **Sponsors**
 
+- **[pyr](https://pyrun.dev)**: zero-config Python project manager. Bootstraps its own runtime, app-convention, and working imports - out the box.
+
 > The **#10 most-starred repo on GitHub**. Put your product in front of Python developers. [Become a sponsor](SPONSORSHIP.md).
 
 # Categories