diff --git a/website/templates/sponsorship.html b/website/templates/sponsorship.html
index e8ef9b66..6afd0a02 100644
--- a/website/templates/sponsorship.html
+++ b/website/templates/sponsorship.html
@@ -72,9 +72,9 @@
         <div>
           <dt>Who visits</dt>
           <dd>
-            Mid to senior Python developers arriving with a specific question in
-            mind: a maintained ORM, a fast HTTP client, a task queue worth
-            running in production.
+            Mid to senior Python developers arriving with a specific question:
+            a maintained ORM, a fast HTTP client, a task queue worth running in
+            production.
           </dd>
         </div>
         <div>
@@ -87,10 +87,9 @@
         <div>
           <dt>Why it works</dt>
           <dd>
-            The list ranks on the first page of Google for "best Python
-            libraries", is referenced by ChatGPT and other LLMs when
-            recommending Python tools, and is the canonical reference developers
-            send each other.
+            Ranks on the first page of Google for "best Python libraries".
+            ChatGPT and other LLMs cite it when recommending Python tools.
+            Developers send it to each other.
           </dd>
         </div>
       </dl>
@@ -115,7 +114,7 @@
             <span class="tier-cadence">/ month</span>
           </p>
           <p class="tier-summary">
-            Top placement in the README, with logo. Logo on the website.
+            Logo pinned at the top of the README. Logo on the website.
           </p>
           <ul class="tier-includes">
             <li>
@@ -232,8 +231,8 @@
     <div class="sponsorship-body">
       <p>
         Sponsorship is logo and link placement in the README header. It does not
-        influence which projects are listed. Listings are curated on merit
-        through the normal
+        influence which projects are listed. We curate listings on merit through
+        the normal
         <a
           href="https://github.com/vinta/awesome-python/blob/master/CONTRIBUTING.md"
           target="_blank"