diff --git a/website/static/main.js b/website/static/main.js
index 72dd4e0f..8ca095ba 100644
--- a/website/static/main.js
+++ b/website/static/main.js
@@ -399,6 +399,13 @@ document.addEventListener("click", function (e) {
   }
 });
 
+// Mailto clicks leave no page view, so the sponsor funnel needs its own event
+document.addEventListener("click", function (e) {
+  const link = e.target.closest('a[href^="mailto:sponsorship@"]');
+  if (!link || typeof gtag !== "function") return;
+  gtag("event", "sponsor_contact", { tier: link.dataset.tier });
+});
+
 if (location.hash) {
   const linkedRow = document.getElementById(decodeURIComponent(location.hash.slice(1)));
   if (linkedRow && linkedRow.matches("tr.row")) openEntryRow(linkedRow);
diff --git a/website/templates/sponsorship.html b/website/templates/sponsorship.html
index 34de3517..2c7de2fc 100644
--- a/website/templates/sponsorship.html
+++ b/website/templates/sponsorship.html
@@ -45,6 +45,7 @@
       <div class="hero-actions">
         <a
           href="mailto:sponsorship@awesome-python.com?subject=Awesome%20Python%20Sponsorship"
+          data-tier="general"
           class="hero-action hero-action-primary"
           >Email sponsorship@awesome-python.com</a
         >
@@ -128,6 +129,7 @@
           </ul>
           <a
             href="mailto:sponsorship@awesome-python.com?subject=Awesome%20Python%20Sponsorship%20-%20Headline%20Tier"
+            data-tier="headline"
             class="tier-cta"
             >Email about Headline tier</a
           >
@@ -151,6 +153,7 @@
           </ul>
           <a
             href="mailto:sponsorship@awesome-python.com?subject=Awesome%20Python%20Sponsorship%20-%20Featured%20Tier"
+            data-tier="featured"
             class="tier-cta"
             >Email about Featured tier</a
           >
@@ -180,6 +183,7 @@
           </ul>
           <a
             href="mailto:sponsorship@awesome-python.com?subject=Awesome%20Python%20Sponsorship%20-%20Indie%20Dev%20Tier"
+            data-tier="indie"
             class="tier-cta"
             >Email about Indie Dev tier</a
           >
@@ -225,6 +229,7 @@
         Email
         <a
           href="mailto:sponsorship@awesome-python.com?subject=Awesome%20Python%20Sponsorship"
+          data-tier="general"
           >sponsorship@awesome-python.com</a
         >
         with the four items below.
@@ -261,6 +266,7 @@
       <div class="sponsorship-cta-row">
         <a
           href="mailto:sponsorship@awesome-python.com?subject=Awesome%20Python%20Sponsorship"
+          data-tier="general"
           class="hero-action hero-action-primary"
           >Email sponsorship@awesome-python.com</a
         >