diff --git a/website/build.py b/website/build.py
index 1697e6e5..02517372 100755
--- a/website/build.py
+++ b/website/build.py
@@ -36,7 +36,7 @@ BUILTIN_PUBLIC_URL = f"{SITE_URL}categories/{BUILTIN_SLUG}/"
 
 SPONSORSHIP_PATH = "/sponsorship/"
 SPONSORSHIP_PUBLIC_URL = f"{SITE_URL}sponsorship/"
-SPONSORSHIP_DESCRIPTION = "Sponsorship for awesome-python: tiers, audience, and how to get your product in front of professional Python developers evaluating tools for production use."
+SPONSORSHIP_DESCRIPTION = "Sponsorship for Awesome Python: tiers, audience, and how to get your product in front of professional Python developers evaluating tools for production use."
 
 BUNDLED_PREFIX_RE = re.compile(r"^\(part of ")
 
@@ -280,7 +280,7 @@ def category_meta_description(name: str, entry_count: int, description: str) ->
     if description:
         lead = description if description.endswith((".", "!", "?")) else f"{description}."
         return f"{lead} {count_sentence}"
-    return f"{count_sentence} Part of the Awesome Python catalog."
+    return f"{count_sentence} Part of the Awesome Python list."
 
 
 def subcategory_meta_description(name: str, parent_name: str, entry_names: Sequence[str]) -> str:
diff --git a/website/templates/base.html b/website/templates/base.html
index dc164347..3f21ca5b 100644
--- a/website/templates/base.html
+++ b/website/templates/base.html
@@ -62,7 +62,8 @@
     <main id="content">
       <noscript
         ><p class="noscript-msg">
-          Search and filtering require JavaScript.
+          Search, sorting, and row details need JavaScript. The full list is also on
+          <a href="https://github.com/vinta/awesome-python">GitHub</a>.
         </p></noscript
       >
       {% block content %}{% endblock %}
diff --git a/website/templates/category.html b/website/templates/category.html
index b48362ab..fdbfb18a 100644
--- a/website/templates/category.html
+++ b/website/templates/category.html
@@ -215,7 +215,7 @@
     {% set named_groups = entry_groups | selectattr("name") | list %}
     <p class="order-note">
       {% if group_categories %}Listed by section, in editorial order.{% elif named_groups %}Listed in editorial order, grouped by use case.{% else %}Listed in editorial order.{% endif %}
-      <strong>Click a column</strong> to re-sort the whole list.
+      <strong>Click a column header</strong> to re-sort the whole list.
     </p>
     {% else %}
     <div>
@@ -223,7 +223,7 @@
     </div>
     {% endif %}
     <p class="results-note">
-      Press <kbd>/</kbd> to search. Tap a tag to filter. Click any row for
+      Press <kbd>/</kbd> to search. Tags open their category. Click a row for
       details.
     </p>
   </div>
@@ -248,8 +248,8 @@
       <input
         type="search"
         class="search"
-        placeholder="Search {{ entries | length }} projects in {{ category.name }}..."
-        data-short-placeholder="Search {{ entries | length }} projects..."
+        placeholder="Search {{ entries | length }} projects in {{ category.name }}…"
+        data-short-placeholder="Search {{ entries | length }} projects…"
         aria-label="Search projects"
       />
     </div>
@@ -260,7 +260,7 @@
     class="table-wrap"
     tabindex="0"
     role="region"
-    aria-label="Libraries table"
+    aria-label="Projects table"
   >
     <table class="table"{% if entry_groups %} data-default-sort="editorial"{% endif %}>
       <thead>
@@ -270,7 +270,7 @@
             <button type="button" class="sort-btn">Project Name</button>
           </th>
           <th class="col-downloads" data-sort="downloads">
-            <button type="button" class="sort-btn">PyPI Downloads</button>
+            <button type="button" class="sort-btn" title="PyPI downloads, last 30 days">PyPI Downloads</button>
           </th>
           <th class="col-stars" data-sort="stars">
             <button type="button" class="sort-btn">GitHub Stars</button>
@@ -318,7 +318,7 @@
   </div>
 
   <div class="no-results" hidden>
-    <p>No projects match your search or filter.</p>
+    <p>No projects match your search.</p>
     <p class="no-results-hint">
       Try a broader term, or
       <button class="no-results-clear">browse all projects</button>.
diff --git a/website/templates/index.html b/website/templates/index.html
index 73c35419..3c4404af 100644
--- a/website/templates/index.html
+++ b/website/templates/index.html
@@ -23,7 +23,7 @@
 
     <div class="hero-grid">
       <div class="hero-copy">
-        <p class="hero-kicker">The definitive list that answers "I want to do X in Python, which tool should I use?"</p>
+        <p class="hero-kicker">Answers “I want to do X in Python. Which tool should I use?”</p>
         <h1>Awesome Python</h1>
         <p class="hero-sub">{{ subtitle }}</p>
         <p class="hero-proof">
@@ -37,7 +37,7 @@
             href="#library-index"
             class="hero-action hero-action-primary"
             data-scroll-to="library-index"
-            >Browse the List</a
+            >Browse the list</a
           >
           <a
             href="https://github.com/vinta/awesome-python"
@@ -84,7 +84,7 @@
       <h2>Search every project in one place</h2>
     </div>
     <p class="results-note">
-      Press <kbd>/</kbd> to search. Tap a tag to filter. Click any row for
+      Press <kbd>/</kbd> to search. Tags open their category. Click a row for
       details.
     </p>
   </div>
@@ -109,8 +109,8 @@
       <input
         type="search"
         class="search"
-        placeholder="Search {{ entries | length }} projects across {{ total_categories }} categories..."
-        data-short-placeholder="Search {{ entries | length }} projects..."
+        placeholder="Search {{ entries | length }} projects across {{ total_categories }} categories…"
+        data-short-placeholder="Search {{ entries | length }} projects…"
         aria-label="Search projects"
       />
     </div>
@@ -121,7 +121,7 @@
     class="table-wrap"
     tabindex="0"
     role="region"
-    aria-label="Libraries table"
+    aria-label="Projects table"
   >
     <table class="table">
       <thead>
@@ -131,7 +131,7 @@
             <button type="button" class="sort-btn">Project Name</button>
           </th>
           <th class="col-downloads" data-sort="downloads">
-            <button type="button" class="sort-btn">PyPI Downloads</button>
+            <button type="button" class="sort-btn" title="PyPI downloads, last 30 days">PyPI Downloads</button>
           </th>
           <th class="col-stars" data-sort="stars">
             <button type="button" class="sort-btn">GitHub Stars</button>
@@ -280,7 +280,7 @@
   </div>
 
   <div class="no-results" hidden>
-    <p>No projects match your search or filter.</p>
+    <p>No projects match your search.</p>
     <p class="no-results-hint">
       Try a broader term, or
       <button class="no-results-clear">browse all projects</button>.
diff --git a/website/templates/redirect.html b/website/templates/redirect.html
index d62c587d..be204d28 100644
--- a/website/templates/redirect.html
+++ b/website/templates/redirect.html
@@ -6,5 +6,5 @@
 <script>location="{{ target_url }}"</script>
 <meta http-equiv="refresh" content="0; url={{ target_url }}">
 <h1>Redirecting&hellip;</h1>
-<a href="{{ target_url }}">Click here if you are not redirected.</a>
+<p>Not redirected? <a href="{{ target_url }}">Go to {{ target_url }}</a>.</p>
 </html>
diff --git a/website/tests/test_build.py b/website/tests/test_build.py
index eed15fdc..4453ac44 100644
--- a/website/tests/test_build.py
+++ b/website/tests/test_build.py
@@ -861,7 +861,7 @@ class TestBuild:
         assert collection["name"] == "Python AI & ML Libraries"
         assert collection["@id"] == "https://awesome-python.com/categories/ai-ml/"
         assert collection["url"] == "https://awesome-python.com/categories/ai-ml/"
-        assert collection["description"] == "Explore 1 curated Python project in AI & ML. Part of the Awesome Python catalog."
+        assert collection["description"] == "Explore 1 curated Python project in AI & ML. Part of the Awesome Python list."
 
     def test_category_title_skips_libraries_after_plural_noun(self, tmp_path):
         readme = textwrap.dedent("""\
@@ -1025,7 +1025,7 @@ class TestBuild:
 
         assert parser.title.strip() == "Sponsor Awesome Python"
         assert parser.meta_by_name["description"] == (
-            "Sponsorship for awesome-python: tiers, audience, and how to get your product in front of professional Python developers evaluating tools for production use."
+            "Sponsorship for Awesome Python: tiers, audience, and how to get your product in front of professional Python developers evaluating tools for production use."
         )
         assert parser.links_by_rel["canonical"] == "https://awesome-python.com/sponsorship/"
         assert '<a href="/sponsorship/" class="hero-topbar-link">Sponsorship</a>' in html