diff --git a/app/src/main/kotlin/com/x8bit/bitwarden/data/platform/repository/DebugMenuRepository.kt b/app/src/main/kotlin/com/x8bit/bitwarden/data/platform/repository/DebugMenuRepository.kt
index a7f3812b38..b774592d5a 100644
--- a/app/src/main/kotlin/com/x8bit/bitwarden/data/platform/repository/DebugMenuRepository.kt
+++ b/app/src/main/kotlin/com/x8bit/bitwarden/data/platform/repository/DebugMenuRepository.kt
@@ -54,4 +54,9 @@ interface DebugMenuRepository {
      * Clears all stored SSO cookie configurations.
      */
     fun clearSsoCookies()
+
+    /**
+     * Resets the premium upgrade banner dismiss status for the current user.
+     */
+    fun resetPremiumUpgradeBannerDismiss()
 }
diff --git a/app/src/main/kotlin/com/x8bit/bitwarden/data/platform/repository/DebugMenuRepositoryImpl.kt b/app/src/main/kotlin/com/x8bit/bitwarden/data/platform/repository/DebugMenuRepositoryImpl.kt
index 41eeacb626..9fc8ff6f4f 100644
--- a/app/src/main/kotlin/com/x8bit/bitwarden/data/platform/repository/DebugMenuRepositoryImpl.kt
+++ b/app/src/main/kotlin/com/x8bit/bitwarden/data/platform/repository/DebugMenuRepositoryImpl.kt
@@ -74,4 +74,12 @@ class DebugMenuRepositoryImpl(
     override fun clearSsoCookies() {
         cookieDiskSource.clearCookies()
     }
+
+    override fun resetPremiumUpgradeBannerDismiss() {
+        val currentUserId = authDiskSource.userState?.activeUserId ?: return
+        settingsDiskSource.storePremiumUpgradeBannerDismissed(
+            userId = currentUserId,
+            isDismissed = null,
+        )
+    }
 }
diff --git a/app/src/main/kotlin/com/x8bit/bitwarden/ui/platform/feature/debugmenu/DebugMenuScreen.kt b/app/src/main/kotlin/com/x8bit/bitwarden/ui/platform/feature/debugmenu/DebugMenuScreen.kt
index f36fb388fe..c84e736f13 100644
--- a/app/src/main/kotlin/com/x8bit/bitwarden/ui/platform/feature/debugmenu/DebugMenuScreen.kt
+++ b/app/src/main/kotlin/com/x8bit/bitwarden/ui/platform/feature/debugmenu/DebugMenuScreen.kt
@@ -110,6 +110,15 @@ fun DebugMenuScreen(
                     .fillMaxWidth()
                     .standardHorizontalMargin(),
             )
+            Spacer(Modifier.height(height = 16.dp))
+            BitwardenHorizontalDivider()
+            Spacer(Modifier.height(height = 16.dp))
+            BitwardenListHeaderText(
+                label = stringResource(BitwardenString.cookies),
+                modifier = Modifier
+                    .standardHorizontalMargin()
+                    .padding(horizontal = 16.dp),
+            )
             Spacer(Modifier.height(height = 8.dp))
             BitwardenFilledButton(
                 label = stringResource(BitwardenString.trigger_cookie_acquisition),
@@ -135,6 +144,27 @@ fun DebugMenuScreen(
             Spacer(Modifier.height(height = 16.dp))
             BitwardenHorizontalDivider()
             Spacer(Modifier.height(height = 16.dp))
+            BitwardenListHeaderText(
+                label = stringResource(BitwardenString.premium),
+                modifier = Modifier
+                    .standardHorizontalMargin()
+                    .padding(horizontal = 16.dp),
+            )
+            Spacer(Modifier.height(height = 8.dp))
+            BitwardenFilledButton(
+                label = stringResource(BitwardenString.reset_premium_upgrade_banner),
+                onClick = {
+                    viewModel.trySendAction(
+                        DebugMenuAction.ResetPremiumUpgradeBanner,
+                    )
+                },
+                modifier = Modifier
+                    .fillMaxWidth()
+                    .standardHorizontalMargin(),
+            )
+            Spacer(Modifier.height(height = 16.dp))
+            BitwardenHorizontalDivider()
+            Spacer(Modifier.height(height = 16.dp))
             BitwardenListHeaderText(
                 label = stringResource(BitwardenString.error_reports),
                 modifier = Modifier
diff --git a/app/src/main/kotlin/com/x8bit/bitwarden/ui/platform/feature/debugmenu/DebugMenuViewModel.kt b/app/src/main/kotlin/com/x8bit/bitwarden/ui/platform/feature/debugmenu/DebugMenuViewModel.kt
index fcffa3895e..dd3a4c7d0e 100644
--- a/app/src/main/kotlin/com/x8bit/bitwarden/ui/platform/feature/debugmenu/DebugMenuViewModel.kt
+++ b/app/src/main/kotlin/com/x8bit/bitwarden/ui/platform/feature/debugmenu/DebugMenuViewModel.kt
@@ -65,6 +65,7 @@ class DebugMenuViewModel @Inject constructor(
             DebugMenuAction.GenerateErrorReportClick -> handleErrorReportClick()
             DebugMenuAction.TriggerCookieAcquisition -> handleTriggerCookieAcquisition()
             DebugMenuAction.ClearSsoCookies -> handleClearSsoCookies()
+            DebugMenuAction.ResetPremiumUpgradeBanner -> handleResetPremiumUpgradeBanner()
         }
     }
 
@@ -105,6 +106,10 @@ class DebugMenuViewModel @Inject constructor(
         debugMenuRepository.clearSsoCookies()
     }
 
+    private fun handleResetPremiumUpgradeBanner() {
+        debugMenuRepository.resetPremiumUpgradeBannerDismiss()
+    }
+
     private fun handleTriggerCookieAcquisition() {
         cookieAcquisitionRequestManager.setPendingCookieAcquisition(
             data = CookieAcquisitionRequest(
@@ -206,6 +211,11 @@ sealed class DebugMenuAction {
      */
     data object ClearSsoCookies : DebugMenuAction()
 
+    /**
+     * User has clicked to reset the premium upgrade banner dismiss status.
+     */
+    data object ResetPremiumUpgradeBanner : DebugMenuAction()
+
     /**
      * Internal actions not triggered from the UI.
      */
diff --git a/app/src/main/kotlin/com/x8bit/bitwarden/ui/vault/feature/vault/VaultContent.kt b/app/src/main/kotlin/com/x8bit/bitwarden/ui/vault/feature/vault/VaultContent.kt
index 185fae6ccd..a98dda636d 100644
--- a/app/src/main/kotlin/com/x8bit/bitwarden/ui/vault/feature/vault/VaultContent.kt
+++ b/app/src/main/kotlin/com/x8bit/bitwarden/ui/vault/feature/vault/VaultContent.kt
@@ -488,7 +488,19 @@ private fun ActionCard(
 ) {
     when (actionCardState) {
         VaultState.ActionCardState.UpgradePremium -> {
-            // UI implementation in PM-33515.
+            BitwardenActionCard(
+                cardTitle = stringResource(
+                    id = BitwardenString.unlock_advanced_security_features,
+                ),
+                cardSubtitle = stringResource(
+                    id = BitwardenString
+                        .a_premium_plan_gives_you_more_tools_to_stay_secure_and_in_control,
+                ),
+                actionText = stringResource(id = BitwardenString.upgrade_to_premium),
+                onActionClick = { vaultHandlers.actionCardClick(actionCardState) },
+                onDismissClick = { vaultHandlers.dismissActionCardClick(actionCardState) },
+                modifier = modifier,
+            )
         }
 
         VaultState.ActionCardState.IntroducingArchive -> {
diff --git a/app/src/test/kotlin/com/x8bit/bitwarden/data/platform/repository/DebugMenuRepositoryTest.kt b/app/src/test/kotlin/com/x8bit/bitwarden/data/platform/repository/DebugMenuRepositoryTest.kt
index b1416141ff..47ee5e223e 100644
--- a/app/src/test/kotlin/com/x8bit/bitwarden/data/platform/repository/DebugMenuRepositoryTest.kt
+++ b/app/src/test/kotlin/com/x8bit/bitwarden/data/platform/repository/DebugMenuRepositoryTest.kt
@@ -182,6 +182,44 @@ class DebugMenuRepositoryTest {
             mockCookieDiskSource.clearCookies()
         }
     }
+
+    @Test
+    fun `resetPremiumUpgradeBannerDismiss should store null for the current user`() {
+        val userId = "testUserId"
+        val mockUserStateJson = mockk<UserStateJson>(relaxed = true) {
+            every { activeUserId } returns userId
+        }
+        every { mockAuthDiskSource.userState } returns mockUserStateJson
+        every {
+            mockSettingsDiskSource.storePremiumUpgradeBannerDismissed(
+                userId = any(),
+                isDismissed = any(),
+            )
+        } just runs
+
+        debugMenuRepository.resetPremiumUpgradeBannerDismiss()
+
+        verify(exactly = 1) {
+            mockSettingsDiskSource.storePremiumUpgradeBannerDismissed(
+                userId = userId,
+                isDismissed = null,
+            )
+        }
+    }
+
+    @Test
+    fun `resetPremiumUpgradeBannerDismiss should do nothing if no active user`() {
+        every { mockAuthDiskSource.userState } returns null
+
+        debugMenuRepository.resetPremiumUpgradeBannerDismiss()
+
+        verify(exactly = 0) {
+            mockSettingsDiskSource.storePremiumUpgradeBannerDismissed(
+                userId = any(),
+                isDismissed = any(),
+            )
+        }
+    }
 }
 
 private const val TEST_STRING_VALUE = "test"
diff --git a/app/src/test/kotlin/com/x8bit/bitwarden/ui/platform/feature/debugmenu/DebugMenuScreenTest.kt b/app/src/test/kotlin/com/x8bit/bitwarden/ui/platform/feature/debugmenu/DebugMenuScreenTest.kt
index 12accf0ad1..5b9fbadcab 100644
--- a/app/src/test/kotlin/com/x8bit/bitwarden/ui/platform/feature/debugmenu/DebugMenuScreenTest.kt
+++ b/app/src/test/kotlin/com/x8bit/bitwarden/ui/platform/feature/debugmenu/DebugMenuScreenTest.kt
@@ -159,6 +159,18 @@ class DebugMenuScreenTest : BitwardenComposeTest() {
         verify(exactly = 1) { viewModel.trySendAction(DebugMenuAction.ClearSsoCookies) }
     }
 
+    @Test
+    fun `reset premium upgrade banner should send ResetPremiumUpgradeBanner action`() {
+        composeTestRule
+            .onNodeWithText("Reset premium upgrade banner")
+            .performScrollTo()
+            .performClick()
+
+        verify(exactly = 1) {
+            viewModel.trySendAction(DebugMenuAction.ResetPremiumUpgradeBanner)
+        }
+    }
+
     @Test
     fun `reset all coach mark tours should send ResetCoachMarkTourStatuses action`() {
         composeTestRule
diff --git a/app/src/test/kotlin/com/x8bit/bitwarden/ui/platform/feature/debugmenu/DebugMenuViewModelTest.kt b/app/src/test/kotlin/com/x8bit/bitwarden/ui/platform/feature/debugmenu/DebugMenuViewModelTest.kt
index 452a761691..af422f3375 100644
--- a/app/src/test/kotlin/com/x8bit/bitwarden/ui/platform/feature/debugmenu/DebugMenuViewModelTest.kt
+++ b/app/src/test/kotlin/com/x8bit/bitwarden/ui/platform/feature/debugmenu/DebugMenuViewModelTest.kt
@@ -152,6 +152,16 @@ class DebugMenuViewModelTest : BaseViewModelTest() {
         }
     }
 
+    @Suppress("MaxLineLength")
+    @Test
+    fun `ResetPremiumUpgradeBanner should call resetPremiumUpgradeBannerDismiss on DebugMenuRepository`() {
+        val viewModel = createViewModel()
+        viewModel.trySendAction(DebugMenuAction.ResetPremiumUpgradeBanner)
+        verify(exactly = 1) {
+            mockDebugMenuRepository.resetPremiumUpgradeBannerDismiss()
+        }
+    }
+
     @Test
     fun `TriggerCookieAcquisition should set pending cookie acquisition`() =
         runTest {
diff --git a/app/src/test/kotlin/com/x8bit/bitwarden/ui/platform/feature/search/SearchScreenTest.kt b/app/src/test/kotlin/com/x8bit/bitwarden/ui/platform/feature/search/SearchScreenTest.kt
index 0bc475cec2..00162b0e2e 100644
--- a/app/src/test/kotlin/com/x8bit/bitwarden/ui/platform/feature/search/SearchScreenTest.kt
+++ b/app/src/test/kotlin/com/x8bit/bitwarden/ui/platform/feature/search/SearchScreenTest.kt
@@ -1047,7 +1047,7 @@ class SearchScreenTest : BitwardenComposeTest() {
             .assert(hasAnyAncestor(isDialog()))
             .assertIsDisplayed()
         composeTestRule
-            .onNodeWithText(text = "Upgrade to premium")
+            .onNodeWithText(text = "Upgrade to Premium")
             .assert(hasAnyAncestor(isDialog()))
             .performClick()
 
diff --git a/app/src/test/kotlin/com/x8bit/bitwarden/ui/tools/feature/send/addedit/AddEditSendScreenTest.kt b/app/src/test/kotlin/com/x8bit/bitwarden/ui/tools/feature/send/addedit/AddEditSendScreenTest.kt
index bacf5e5439..24c5f11905 100644
--- a/app/src/test/kotlin/com/x8bit/bitwarden/ui/tools/feature/send/addedit/AddEditSendScreenTest.kt
+++ b/app/src/test/kotlin/com/x8bit/bitwarden/ui/tools/feature/send/addedit/AddEditSendScreenTest.kt
@@ -978,7 +978,7 @@ class AddEditSendScreenTest : BitwardenComposeTest() {
         }
 
         composeTestRule
-            .onNodeWithText("Upgrade to premium")
+            .onNodeWithText("Upgrade to Premium")
             .performClick()
 
         verify { viewModel.trySendAction(AddEditSendAction.UpgradeToPremiumClick) }
diff --git a/app/src/test/kotlin/com/x8bit/bitwarden/ui/vault/feature/addedit/VaultAddEditScreenTest.kt b/app/src/test/kotlin/com/x8bit/bitwarden/ui/vault/feature/addedit/VaultAddEditScreenTest.kt
index a2e1a0aeb2..b510b68413 100644
--- a/app/src/test/kotlin/com/x8bit/bitwarden/ui/vault/feature/addedit/VaultAddEditScreenTest.kt
+++ b/app/src/test/kotlin/com/x8bit/bitwarden/ui/vault/feature/addedit/VaultAddEditScreenTest.kt
@@ -275,7 +275,7 @@ class VaultAddEditScreenTest : BitwardenComposeTest() {
         )
 
         composeTestRule
-            .onNodeWithText(text = "Upgrade to premium")
+            .onNodeWithText(text = "Upgrade to Premium")
             .assert(hasAnyAncestor(isDialog()))
             .performClick()
 
diff --git a/app/src/test/kotlin/com/x8bit/bitwarden/ui/vault/feature/item/VaultItemScreenTest.kt b/app/src/test/kotlin/com/x8bit/bitwarden/ui/vault/feature/item/VaultItemScreenTest.kt
index 2b1a3a9851..251903eaca 100644
--- a/app/src/test/kotlin/com/x8bit/bitwarden/ui/vault/feature/item/VaultItemScreenTest.kt
+++ b/app/src/test/kotlin/com/x8bit/bitwarden/ui/vault/feature/item/VaultItemScreenTest.kt
@@ -253,7 +253,7 @@ class VaultItemScreenTest : BitwardenComposeTest() {
         }
 
         composeTestRule
-            .onNodeWithText(text = "Upgrade to premium")
+            .onNodeWithText(text = "Upgrade to Premium")
             .assert(hasAnyAncestor(isDialog()))
             .performClick()
 
@@ -774,7 +774,7 @@ class VaultItemScreenTest : BitwardenComposeTest() {
             .assertIsDisplayed()
 
         composeTestRule
-            .onAllNodesWithText(text = "Upgrade to premium")
+            .onAllNodesWithText(text = "Upgrade to Premium")
             .filterToOne(hasAnyAncestor(isDialog()))
             .performClick()
 
diff --git a/app/src/test/kotlin/com/x8bit/bitwarden/ui/vault/feature/itemlisting/VaultItemListingScreenTest.kt b/app/src/test/kotlin/com/x8bit/bitwarden/ui/vault/feature/itemlisting/VaultItemListingScreenTest.kt
index 79fa2cc695..02e3d55df3 100644
--- a/app/src/test/kotlin/com/x8bit/bitwarden/ui/vault/feature/itemlisting/VaultItemListingScreenTest.kt
+++ b/app/src/test/kotlin/com/x8bit/bitwarden/ui/vault/feature/itemlisting/VaultItemListingScreenTest.kt
@@ -2516,7 +2516,7 @@ class VaultItemListingScreenTest : BitwardenComposeTest() {
             .assert(hasAnyAncestor(isDialog()))
             .assertIsDisplayed()
         composeTestRule
-            .onNodeWithText(text = "Upgrade to premium")
+            .onNodeWithText(text = "Upgrade to Premium")
             .assert(hasAnyAncestor(isDialog()))
             .performClick()
 
diff --git a/app/src/test/kotlin/com/x8bit/bitwarden/ui/vault/feature/vault/VaultScreenTest.kt b/app/src/test/kotlin/com/x8bit/bitwarden/ui/vault/feature/vault/VaultScreenTest.kt
index e0c88fc7e0..eaf5129889 100644
--- a/app/src/test/kotlin/com/x8bit/bitwarden/ui/vault/feature/vault/VaultScreenTest.kt
+++ b/app/src/test/kotlin/com/x8bit/bitwarden/ui/vault/feature/vault/VaultScreenTest.kt
@@ -874,7 +874,7 @@ class VaultScreenTest : BitwardenComposeTest() {
             .assert(hasAnyAncestor(isDialog()))
             .assertIsDisplayed()
         composeTestRule
-            .onNodeWithText(text = "Upgrade to premium")
+            .onNodeWithText(text = "Upgrade to Premium")
             .assert(hasAnyAncestor(isDialog()))
             .performClick()
 
@@ -1554,6 +1554,61 @@ class VaultScreenTest : BitwardenComposeTest() {
         }
     }
 
+    @Test
+    fun `UpgradePremium action card should display when eligible`() {
+        mutableStateFlow.value = DEFAULT_STATE.copy(
+            isPremiumUpgradeBannerEligible = true,
+            viewState = DEFAULT_CONTENT_VIEW_STATE,
+        )
+
+        composeTestRule
+            .onNodeWithText(text = "Unlock advanced security features")
+            .assertIsDisplayed()
+        composeTestRule
+            .onNodeWithText(text = "Upgrade to Premium")
+            .assertIsDisplayed()
+    }
+
+    @Test
+    fun `UpgradePremium action card CTA click should send ActionCardClick`() {
+        mutableStateFlow.value = DEFAULT_STATE.copy(
+            isPremiumUpgradeBannerEligible = true,
+            viewState = DEFAULT_CONTENT_VIEW_STATE,
+        )
+
+        composeTestRule
+            .onNodeWithText(text = "Upgrade to Premium")
+            .assertIsDisplayed()
+            .performClick()
+
+        verify(exactly = 1) {
+            viewModel.trySendAction(
+                VaultAction.ActionCardClick(
+                    actionCard = VaultState.ActionCardState.UpgradePremium,
+                ),
+            )
+        }
+    }
+
+    @Test
+    fun `UpgradePremium action card dismiss click should send DismissActionCardClick`() {
+        mutableStateFlow.value = DEFAULT_STATE.copy(
+            isPremiumUpgradeBannerEligible = true,
+            viewState = DEFAULT_CONTENT_VIEW_STATE,
+        )
+
+        composeTestRule
+            .onNodeWithContentDescription(label = "Close")
+            .assertIsDisplayed()
+            .performClick()
+
+        verify(exactly = 1) {
+            viewModel.trySendAction(
+                VaultAction.DismissActionCardClick(VaultState.ActionCardState.UpgradePremium),
+            )
+        }
+    }
+
     @Test
     fun `collection data should update according to the state`() {
         val collectionsHeader = "COLLECTIONS (1)"
diff --git a/ui/src/main/res/values/strings.xml b/ui/src/main/res/values/strings.xml
index 22ae08be2b..2153e65643 100644
--- a/ui/src/main/res/values/strings.xml
+++ b/ui/src/main/res/values/strings.xml
@@ -1204,7 +1204,9 @@ Do you want to switch to this account?</string>
     <string name="item_moved_to_vault">Item moved to vault</string>
     <string name="archive_unavailable">Archive unavailable</string>
     <string name="archiving_items_is_a_premium_feature">Archiving items is a Premium feature. Your current plan does not include access to this feature.</string>
-    <string name="upgrade_to_premium">Upgrade to premium</string>
+    <string name="upgrade_to_premium">Upgrade to Premium</string>
+    <string name="unlock_advanced_security_features">Unlock advanced security features</string>
+    <string name="a_premium_plan_gives_you_more_tools_to_stay_secure_and_in_control">A Premium plan gives you more tools to stay secure and in control.</string>
     <string name="this_item_is_archived">This item is archived.</string>
     <string name="introducing_archive">Introducing archive</string>
     <string name="keep_items_you_dont_need_right_now_safe_but_out_sight">Keep items you don’t need right now safe but out of sight.</string>
diff --git a/ui/src/main/res/values/strings_non_localized.xml b/ui/src/main/res/values/strings_non_localized.xml
index 0bedf0423c..c190292bf3 100644
--- a/ui/src/main/res/values/strings_non_localized.xml
+++ b/ui/src/main/res/values/strings_non_localized.xml
@@ -30,6 +30,9 @@
     <string name="generate_crash">Generate crash</string>
     <string name="generate_error_report">Generate error report</string>
     <string name="error_reports">Error reports</string>
+    <string name="cookies">Cookies</string>
+    <string name="premium">Premium</string>
+    <string name="reset_premium_upgrade_banner">Reset premium upgrade banner</string>
     <string name="bitwarden_authentication_enabled">Bitwarden authentication enabled</string>
     <string name="import_format_label_bitwarden_json">Bitwarden (.json)</string>
     <string name="import_format_label_2fas_json">2FAS (no password)</string>