diff --git a/modules/source/14_kvcaching/kvcaching_dev.py b/modules/source/14_kvcaching/kvcaching_dev.py
index da678f5d..532c432c 100644
--- a/modules/source/14_kvcaching/kvcaching_dev.py
+++ b/modules/source/14_kvcaching/kvcaching_dev.py
@@ -67,6 +67,79 @@ from typing import Tuple, Optional, Dict, List
 # Import TinyTorch components from previous modules
 from tinytorch.core.tensor import Tensor
 
+# %% [markdown]
+"""
+## 🔬 Motivation: Why Memoization Matters for Transformers
+
+Before we learn KV caching, let's profile transformer generation to understand 
+the problem we're solving. We'll see O(n²) growth in latency as we generate text.
+"""
+
+# %%
+# Profile transformer generation to discover the bottleneck
+from tinytorch.profiling.profiler import Profiler
+import matplotlib.pyplot as plt
+
+profiler = Profiler()
+
+def naive_attention_step(seq_len, hidden_dim=64):
+    """
+    Simulates one step of attention computation.
+    Without caching, this processes ALL previous tokens every time.
+    """
+    # Q, K, V for entire sequence
+    q = Tensor(np.random.randn(1, seq_len, hidden_dim))
+    k = Tensor(np.random.randn(1, seq_len, hidden_dim))
+    v = Tensor(np.random.randn(1, seq_len, hidden_dim))
+    
+    # Attention: Q @ K.T then @ V
+    # This is O(seq_len²) in complexity
+    scores = q @ k.T  # (1, seq_len, seq_len)
+    output = scores @ v
+    
+    return output
+
+# Profile at increasing sequence lengths
+print("🔬 Profiling Transformer Generation (Without Caching):\n")
+print("   Seq Len  |  Latency (ms)  |  Growth")
+print("   ---------|----------------|----------")
+
+sequence_lengths = [10, 20, 40, 80, 160]
+latencies = []
+
+for seq_len in sequence_lengths:
+    # Measure latency for this sequence length
+    latency = profiler.measure_latency(
+        lambda: naive_attention_step(seq_len),
+        None,
+        warmup=5,
+        iterations=20
+    )
+    latencies.append(latency)
+    
+    # Calculate growth rate
+    if len(latencies) > 1:
+        growth = latencies[-1] / latencies[-2]
+        print(f"   {seq_len:3d}      |  {latency:6.2f}        |  {growth:.2f}×")
+    else:
+        print(f"   {seq_len:3d}      |  {latency:6.2f}        |  baseline")
+
+print("\n💡 Key Observations:")
+print("   • Latency grows QUADRATICALLY with sequence length")
+print("   • Each new token forces recomputation of ALL previous K,V pairs")
+print("   • For 160 tokens: ~4× time vs 80 tokens (2² growth)")
+
+print("\n🎯 The Problem:")
+print("   K and V values for previous tokens NEVER change,")
+print("   yet we recompute them every single step!")
+
+print("\n✨ The Solution:")
+print("   CACHE the K,V values! (That's memoization)")
+print("   • First compute: Calculate and store K,V")
+print("   • Later steps: Reuse stored K,V")
+print("   • Complexity: O(n²) → O(n)")
+print("   • Speedup: 10-15× for typical generation\n")
+
 # %% [markdown]
 """
 ## 🎯 Part 1: Understanding the Autoregressive Generation Problem