# JSON Format Even though Shields is probably best known for its SVG badges, you can also retrieve a JSON payload by replacing the `.svg` extension with `.json`. For instance, hitting [this endpoint](https://img.shields.io/badge/hello-world-brightgreen.json) will generate the following payload: ``` { "name": "hello", "label": "hello", "value": "world", "message": "world", "color": "brightgreen" } ``` Note that the values of the `name` and `value` fields are duplicates of the `label` and `message` ones, respectively. As of April 2019, `name` and `value` are deprecated and will be removed in a future release, please consider migrating your application to use `label` and `message` instead. Feel free to [open an issue](https://github.com/badges/shields/issues/new/choose) if you have any queries regarding the JSON format.