diff --git a/app.json b/app.json
index 7499a4b878..b14d16d58d 100644
--- a/app.json
+++ b/app.json
@@ -11,10 +11,6 @@
   "repository": "https://github.com/badges/shields",
   "logo": "http://shields.io/favicon.png",
   "env": {
-    "INFOSITE": {
-      "description": "The home page.",
-      "value": "/"
-    },
     "NPM_CONFIG_PRODUCTION": {
       "description": "Configure whether devDependencies are installed (they are needed for the build).",
       "value": "false"
diff --git a/doc/self-hosting.md b/doc/self-hosting.md
index 433b3590c9..b3267ae237 100644
--- a/doc/self-hosting.md
+++ b/doc/self-hosting.md
@@ -130,3 +130,17 @@ rotation logic.
 
 [github rate limit]: https://developer.github.com/v3/#rate-limiting
 [personal access tokens]: https://github.com/settings/tokens
+
+
+Separate frontend hosting
+-------------------------
+
+If you want to host the frontend on a separate server, such as cloud storage
+or a CDN, you can do that. Just copy the built `index.html` there.
+
+To help out users, you can make the Shields server redirect the server root.
+Set the `FRONTEND_REDIRECT_URL` environment variable:
+
+```sh
+FRONTEND_REDIRECT_URL=http://my-custom-shields.s3.amazonaws.com/
+```
diff --git a/lib/server-config.js b/lib/server-config.js
index 4f1975e50f..b298711ebf 100644
--- a/lib/server-config.js
+++ b/lib/server-config.js
@@ -15,7 +15,6 @@ const config = {
   secureServerCert: process.env.HTTPS_CRT,
   serverPort,
   bindAddress,
-  infoSite: process.env.INFOSITE || 'https://shields.io',
   githubApiUrl: process.env.GITHUB_URL || 'https://api.github.com',
   frontendUri: url.format({
     protocol: secureServer ? 'https' : 'http',
@@ -23,6 +22,7 @@ const config = {
     port: serverPort,
     pathname: '/',
   }),
+  frontendRedirectUrl: process.env.FRONTEND_REDIRECT_URL || process.env.INFOSITE,
 };
 
 module.exports = config;
diff --git a/package.json b/package.json
index 4c160ad801..83ff16a35e 100644
--- a/package.json
+++ b/package.json
@@ -60,7 +60,7 @@
     "build": "npm run build:examples && npm run build:copy-fragments && npm run build:concat",
     "build:production": "PRODUCTION_BUILD=true npm run build:examples && npm run build:copy-fragments && make footer-production-transform && npm run build:concat",
     "heroku-postbuild": "npm run build",
-    "start": "INFOSITE=/ node server 8080 ::"
+    "start": "node server 8080 ::"
   },
   "bin": {
     "badge": "lib/badge-cli.js"
diff --git a/server.js b/server.js
index 24c535e360..718513ff38 100644
--- a/server.js
+++ b/server.js
@@ -7503,11 +7503,10 @@ function(data, match, end, ask) {
   }
 });
 
-if (config.infoSite !== '/') {
-  // Redirect the root to the website.
-  camp.route(/^\/$/, function(data, match, end, ask) {
+if (config.frontendRedirectUrl) {
+  camp.route(/^\/$/, (data, match, end, ask) => {
     ask.res.statusCode = 302;
-    ask.res.setHeader('Location', config.infoSite);
+    ask.res.setHeader('Location', config.frontendRedirectUrl);
     ask.res.end();
   });
 }
diff --git a/shields.example.env b/shields.example.env
index 8e23d487d7..5fb6d15008 100644
--- a/shields.example.env
+++ b/shields.example.env
@@ -1,7 +1,7 @@
 # Base URL for redirects etc.
 BASE_URL=http://localhost:8080
-# Where your homepage is
-INFOSITE=http://localhost:8080/
+# Where your homepage is, if different
+# FRONTEND_REDIRECT_URL=http://other-server:8080/
 
 # GitHub settings
 GITHUB_URL=https://api.github.com