diff --git a/frontend/components/badge-examples.js b/frontend/components/badge-examples.js
index 3b7cca205d..637d3ea126 100644
--- a/frontend/components/badge-examples.js
+++ b/frontend/components/badge-examples.js
@@ -6,8 +6,9 @@ import resolveBadgeUrl from '../lib/badge-url'
 
 const Badge = ({
   title,
-  previewUri,
   exampleUri,
+  previewUri,
+  urlPattern,
   documentation,
   baseUri,
   longCache,
@@ -15,7 +16,14 @@ const Badge = ({
   onClick,
 }) => {
   const handleClick = onClick
-    ? () => onClick({ title, previewUri, exampleUri, documentation })
+    ? () =>
+        onClick({
+          title,
+          exampleUri,
+          previewUri,
+          urlPattern,
+          documentation,
+        })
     : undefined
 
   const previewImage = previewUri ? (
@@ -29,7 +37,7 @@ const Badge = ({
     '\u00a0'
   ) // non-breaking space
   const resolvedExampleUri = resolveBadgeUrl(
-    exampleUri || previewUri,
+    urlPattern || previewUri,
     baseUri,
     { longCache: false }
   )
@@ -59,8 +67,9 @@ const Badge = ({
 }
 Badge.propTypes = {
   title: PropTypes.string.isRequired,
-  previewUri: PropTypes.string,
   exampleUri: PropTypes.string,
+  previewUri: PropTypes.string,
+  urlPattern: PropTypes.string,
   documentation: PropTypes.string,
   baseUri: PropTypes.string,
   longCache: PropTypes.bool.isRequired,
@@ -101,8 +110,9 @@ Category.propTypes = {
   examples: PropTypes.arrayOf(
     PropTypes.shape({
       title: PropTypes.string.isRequired,
-      previewUri: PropTypes.string,
       exampleUri: PropTypes.string,
+      previewUri: PropTypes.string,
+      urlPattern: PropTypes.string,
       documentation: PropTypes.string,
     })
   ).isRequired,
diff --git a/frontend/components/markup-modal.js b/frontend/components/markup-modal.js
index 1e7231e73f..9941bd80db 100644
--- a/frontend/components/markup-modal.js
+++ b/frontend/components/markup-modal.js
@@ -10,8 +10,9 @@ export default class MarkupModal extends React.Component {
   static propTypes = {
     example: PropTypes.shape({
       title: PropTypes.string.isRequired,
-      previewUri: PropTypes.string,
       exampleUri: PropTypes.string,
+      previewUri: PropTypes.string,
+      urlPattern: PropTypes.string,
       documentation: PropTypes.string,
       link: PropTypes.string,
     }),
@@ -20,6 +21,7 @@ export default class MarkupModal extends React.Component {
   }
 
   state = {
+    exampleUri: null,
     badgeUri: null,
     link: null,
     style: 'flat',
@@ -38,10 +40,13 @@ export default class MarkupModal extends React.Component {
 
     // Transfer `badgeUri` and `link` into state so they can be edited by the
     // user.
-    const { exampleUri, previewUri, link } = example
+    const { exampleUri, urlPattern, previewUri, link } = example
     this.setState({
+      exampleUri: exampleUri
+        ? resolveBadgeUrl(exampleUri, baseUri || window.location.href)
+        : null,
       badgeUri: resolveBadgeUrl(
-        exampleUri || previewUri,
+        urlPattern || previewUri,
         baseUri || window.location.href
       ),
       link,
@@ -126,6 +131,18 @@ export default class MarkupModal extends React.Component {
               />
             </label>
           </p>
+          {this.state.exampleUri && (
+            <p>
+              Example&nbsp;
+              <ClickToSelect>
+                <input
+                  className="code clickable"
+                  readOnly
+                  value={this.state.exampleUri}
+                />
+              </ClickToSelect>
+            </p>
+          )}
           <p>
             <label>
               Style&nbsp;
diff --git a/lib/all-badge-examples.js b/lib/all-badge-examples.js
index 6bf6f3fd71..621145b7f9 100644
--- a/lib/all-badge-examples.js
+++ b/lib/all-badge-examples.js
@@ -120,22 +120,26 @@ const allBadgeExamples = [
       {
         title: 'Travis (.org)',
         previewUri: '/travis/rust-lang/rust.svg',
-        exampleUri: '/travis/USER/REPO.svg',
+        urlPattern: '/travis/:user/:repo.svg',
+        exampleUri: '/travis/rust-lang/rust.svg',
       },
       {
         title: 'Travis (.org) branch',
         previewUri: '/travis/rust-lang/rust/master.svg',
-        exampleUri: '/travis/USER/REPO/BRANCH.svg',
+        urlPattern: '/travis/:user/:repo/:branch.svg',
+        exampleUri: '/travis/rust-lang/rust/master.svg',
       },
       {
         title: 'Travis (.com)',
         previewUri: '/travis/com/ivandelabeldad/rackian-gateway.svg',
-        exampleUri: '/travis/com/USER/REPO.svg',
+        urlPattern: '/travis/com/:user/:repo.svg',
+        exampleUri: '/travis/com/ivandelabeldad/rackian-gateway.svg',
       },
       {
         title: 'Travis (.com) branch',
         previewUri: '/travis/com/ivandelabeldad/rackian-gateway/master.svg',
-        exampleUri: '/travis/com/USER/REPO/BRANCH.svg',
+        urlPattern: '/travis/com/:user/:repo/:branch.svg',
+        exampleUri: '/travis/com/ivandelabeldad/rackian-gateway/master.svg',
       },
       {
         title: 'TeamCity CodeBetter',
@@ -148,7 +152,7 @@ const allBadgeExamples = [
       {
         title: 'TeamCity (full build status)',
         keywords: ['teamcity'],
-        exampleUri: '/teamcity/http/teamcity.jetbrains.com/e/bt345.svg',
+        previewUri: '/teamcity/http/teamcity.jetbrains.com/e/bt345.svg',
       },
       {
         title: 'Buildkite',
@@ -176,8 +180,10 @@ const allBadgeExamples = [
         title: 'CircleCI token',
         previewUri:
           '/circleci/project/github/RedSparr0w/node-csgo-parser/master.svg',
+        urlPattern:
+          '/circleci/token/:token/project/github/RedSparr0w/node-csgo-parser/master.svg',
         exampleUri:
-          '/circleci/token/YOURTOKEN/project/github/RedSparr0w/node-csgo-parser/master.svg',
+          '/circleci/token/b90b5c49e59a4c67ba3a92f7992587ac7a0408c2/project/github/RedSparr0w/node-csgo-parser/master.svg',
       },
       {
         title: 'Visual Studio Team services',
@@ -281,8 +287,9 @@ const allBadgeExamples = [
       {
         title: 'Codecov private',
         previewUri: '/codecov/c/github/codecov/example-python.svg',
+        urlPattern: '/codecov/c/token/:token/github/codecov/example-python.svg',
         exampleUri:
-          '/codecov/c/token/YOURTOKEN/github/codecov/example-python.svg',
+          '/codecov/c/token/My0A8VL917/github/codecov/example-python.svg',
       },
       {
         title: 'Coverity Scan',
@@ -312,8 +319,9 @@ const allBadgeExamples = [
         title: 'Dockbit',
         previewUri:
           '/dockbit/DockbitStatus/health.svg?token=TvavttxFHJ4qhnKstDxrvBXM',
+        urlPattern: '/dockbit/:organisation/:pipeline.svg?token=:token',
         exampleUri:
-          '/dockbit/ORGANIZATION_NAME/PIPELINE_NAME.svg?token=PIPELINE_TOKEN',
+          '/dockbit/DockbitStatus/health.svg?token=TvavttxFHJ4qhnKstDxrvBXM',
       },
       {
         title: 'continuousphp',
@@ -333,7 +341,10 @@ const allBadgeExamples = [
         title: 'Bitrise',
         previewUri:
           '/bitrise/cde737473028420d/master.svg?token=GCIdEzacE4GW32jLVrZb7A',
-        exampleUri: '/bitrise/APP-ID/BRANCH.svg?token=APP-STATUS-BADGE-TOKEN',
+        urlPattern:
+          '/bitrise/:app-id/:branch.svg?token=:app-status-badge-token',
+        exampleUri:
+          '/bitrise/cde737473028420d/master.svg?token=GCIdEzacE4GW32jLVrZb7A',
       },
       {
         title: 'Code Climate',
@@ -1440,7 +1451,8 @@ const allBadgeExamples = [
       {
         title: 'iTunes App Store',
         previewUri: '/itunes/v/803453959.svg',
-        exampleUri: '/itunes/v/BUNDLE_ID.svg',
+        urlPattern: '/itunes/v/:bundle-id.svg',
+        exampleUri: '/itunes/v/803453959.svg',
       },
       {
         title: 'JitPack',
diff --git a/lib/all-badge-examples.spec.js b/lib/all-badge-examples.spec.js
index fd4758959f..5e280f96cf 100644
--- a/lib/all-badge-examples.spec.js
+++ b/lib/all-badge-examples.spec.js
@@ -15,14 +15,16 @@ describe('The badge examples', function() {
     expect(appVeyorBuildExamples).to.deep.equal([
       {
         title: 'AppVeyor',
-        previewUri: '/appveyor/ci/gruntjs/grunt.svg',
-        exampleUri: undefined,
+        exampleUri: '/appveyor/ci/gruntjs/grunt.svg',
+        previewUri: '/badge/build-passing-brightgreen.svg',
+        urlPattern: '/appveyor/ci/:user/:repo.svg',
         documentation: undefined,
       },
       {
         title: 'AppVeyor branch',
-        previewUri: '/appveyor/ci/gruntjs/grunt/master.svg',
-        exampleUri: undefined,
+        exampleUri: '/appveyor/ci/gruntjs/grunt/master.svg',
+        previewUri: '/badge/build-passing-brightgreen.svg',
+        urlPattern: '/appveyor/ci/:user/:repo/:branch.svg',
         documentation: undefined,
       },
     ])
diff --git a/services/apm/apm.service.js b/services/apm/apm.service.js
index db8afe7b8e..581328b9d7 100644
--- a/services/apm/apm.service.js
+++ b/services/apm/apm.service.js
@@ -29,15 +29,6 @@ class BaseAPMService extends BaseJsonService {
   static get defaultBadgeData() {
     return { label: 'apm' }
   }
-
-  static get examples() {
-    return [
-      {
-        previewUrl: 'vim-mode',
-        keywords: ['atom'],
-      },
-    ]
-  }
 }
 
 class APMDownloads extends BaseAPMService {
@@ -65,6 +56,17 @@ class APMDownloads extends BaseAPMService {
       capture: ['repo'],
     }
   }
+
+  static get examples() {
+    return [
+      {
+        exampleUrl: 'vim-mode',
+        urlPattern: ':package',
+        staticExample: this.render({ downloads: '60043' }),
+        keywords: ['atom'],
+      },
+    ]
+  }
 }
 
 class APMVersion extends BaseAPMService {
@@ -94,6 +96,17 @@ class APMVersion extends BaseAPMService {
       capture: ['repo'],
     }
   }
+
+  static get examples() {
+    return [
+      {
+        exampleUrl: 'vim-mode',
+        urlPattern: ':package',
+        staticExample: this.render({ version: '0.6.0' }),
+        keywords: ['atom'],
+      },
+    ]
+  }
 }
 
 class APMLicense extends BaseAPMService {
@@ -127,6 +140,17 @@ class APMLicense extends BaseAPMService {
       capture: ['repo'],
     }
   }
+
+  static get examples() {
+    return [
+      {
+        exampleUrl: 'vim-mode',
+        urlPattern: ':package',
+        staticExample: this.render({ license: 'MIT' }),
+        keywords: ['atom'],
+      },
+    ]
+  }
 }
 
 module.exports = {
diff --git a/services/appveyor/appveyor-ci.service.js b/services/appveyor/appveyor-ci.service.js
index e377732d26..4e279e1604 100644
--- a/services/appveyor/appveyor-ci.service.js
+++ b/services/appveyor/appveyor-ci.service.js
@@ -11,11 +11,15 @@ module.exports = class AppVeyorCi extends AppVeyorBase {
     return [
       {
         title: 'AppVeyor',
-        previewUrl: 'gruntjs/grunt',
+        exampleUrl: 'gruntjs/grunt',
+        urlPattern: ':user/:repo',
+        staticExample: this.render({ status: 'success' }),
       },
       {
         title: 'AppVeyor branch',
-        previewUrl: 'gruntjs/grunt/master',
+        exampleUrl: 'gruntjs/grunt/master',
+        urlPattern: ':user/:repo/:branch',
+        staticExample: this.render({ status: 'success' }),
       },
     ]
   }
diff --git a/services/base.js b/services/base.js
index 3d623281f7..9b8f4b0d12 100644
--- a/services/base.js
+++ b/services/base.js
@@ -86,19 +86,35 @@ class BaseService {
     return '/' + [this.url.base, partialUrl].filter(Boolean).join('/')
   }
 
+  static _makeStaticExampleUrl(serviceData) {
+    const badgeData = this._makeBadgeData({}, serviceData)
+    const color = badgeData.colorscheme || badgeData.colorB
+    return `/badge/${encodeURIComponent(
+      badgeData.text[0]
+    )}-${encodeURIComponent(badgeData.text[1])}-${color}`
+  }
+
   /**
    * Return an array of examples. Each example is prepared according to the
-   * schema in `lib/all-badge-examples.js`. Four keys are supported:
-   *  - title
-   *  - previewUrl
-   *  - exampleUrl
-   *  - documentation
+   * schema in `lib/all-badge-examples.js`.
    */
   static prepareExamples() {
     return this.examples.map(
-      ({ title, previewUrl, query, exampleUrl, documentation }) => {
-        if (!previewUrl) {
-          throw Error(`Example for ${this.name} is missing required previewUrl`)
+      ({
+        title,
+        query,
+        exampleUrl,
+        previewUrl,
+        urlPattern,
+        staticExample,
+        documentation,
+      }) => {
+        if (!previewUrl && !staticExample) {
+          throw Error(
+            `Example for ${
+              this.name
+            } is missing required previewUrl or staticExample`
+          )
         }
 
         const stringified = queryString.stringify(query)
@@ -106,10 +122,15 @@ class BaseService {
 
         return {
           title: title ? `${title}` : this.name,
-          previewUri: `${this._makeFullUrl(previewUrl, query)}.svg${suffix}`,
           exampleUri: exampleUrl
             ? `${this._makeFullUrl(exampleUrl, query)}.svg${suffix}`
             : undefined,
+          previewUri: staticExample
+            ? `${this._makeStaticExampleUrl(staticExample)}.svg`
+            : `${this._makeFullUrl(previewUrl, query)}.svg${suffix}`,
+          urlPattern: urlPattern
+            ? `${this._makeFullUrl(urlPattern, query)}.svg${suffix}`
+            : undefined,
           documentation,
         }
       }
diff --git a/services/base.spec.js b/services/base.spec.js
index f660c7a7f2..dd70add96c 100644
--- a/services/base.spec.js
+++ b/services/base.spec.js
@@ -16,17 +16,29 @@ const BaseService = require('./base')
 require('../lib/register-chai-plugins.spec')
 
 class DummyService extends BaseService {
+  static render({ namedParamA, queryParamA }) {
+    return {
+      message: `Hello namedParamA: ${namedParamA} with queryParamA: ${queryParamA}`,
+    }
+  }
+
   async handle({ namedParamA }, { queryParamA }) {
-    return { message: `Hello ${namedParamA}${queryParamA}` }
+    return this.constructor.render({ namedParamA, queryParamA })
   }
 
   static get category() {
     return 'cat'
   }
+
   static get examples() {
     return [
       { previewUrl: 'World' },
       { previewUrl: 'World', query: { queryParamA: '!!!' } },
+      {
+        urlPattern: ':world',
+        exampleUrl: 'World',
+        staticExample: this.render({ namedParamA: 'foo', queryParamA: 'bar' }),
+      },
     ]
   }
   static get url() {
@@ -87,7 +99,9 @@ describe('BaseService', function() {
       { namedParamA: 'bar.bar.bar' },
       { queryParamA: '!' }
     )
-    expect(serviceData).to.deep.equal({ message: 'Hello bar.bar.bar!' })
+    expect(serviceData).to.deep.equal({
+      message: 'Hello namedParamA: bar.bar.bar with queryParamA: !',
+    })
   })
 
   describe('Logging', function() {
@@ -294,7 +308,7 @@ describe('BaseService', function() {
       const expectedFormat = 'svg'
       expect(mockSendBadge).to.have.been.calledOnce
       expect(mockSendBadge).to.have.been.calledWith(expectedFormat, {
-        text: ['cat', 'Hello bar?'],
+        text: ['cat', 'Hello namedParamA: bar with queryParamA: ?'],
         colorscheme: 'lightgrey',
         template: undefined,
         logo: undefined,
@@ -307,17 +321,27 @@ describe('BaseService', function() {
 
   describe('prepareExamples', function() {
     it('returns the expected result', function() {
-      const [first, second] = DummyService.prepareExamples()
+      const [first, second, third] = DummyService.prepareExamples()
       expect(first).to.deep.equal({
         title: 'DummyService',
-        previewUri: '/foo/World.svg',
         exampleUri: undefined,
+        previewUri: '/foo/World.svg',
+        urlPattern: undefined,
         documentation: undefined,
       })
       expect(second).to.deep.equal({
         title: 'DummyService',
-        previewUri: '/foo/World.svg?queryParamA=%21%21%21',
         exampleUri: undefined,
+        previewUri: '/foo/World.svg?queryParamA=%21%21%21',
+        urlPattern: undefined,
+        documentation: undefined,
+      })
+      expect(third).to.deep.equal({
+        title: 'DummyService',
+        exampleUri: '/foo/World.svg',
+        previewUri:
+          '/badge/cat-Hello%20namedParamA%3A%20foo%20with%20queryParamA%3A%20bar-lightgrey.svg',
+        urlPattern: '/foo/:world.svg',
         documentation: undefined,
       })
     })
diff --git a/services/cdnjs/cdnjs.service.js b/services/cdnjs/cdnjs.service.js
index b6db1f9ec2..10101cc16c 100644
--- a/services/cdnjs/cdnjs.service.js
+++ b/services/cdnjs/cdnjs.service.js
@@ -59,7 +59,9 @@ module.exports = class Cdnjs extends BaseJsonService {
   static get examples() {
     return [
       {
-        previewUrl: 'jquery',
+        urlPattern: ':library',
+        exampleUrl: 'jquery',
+        staticExample: this.render({ version: '1.5.2' }),
         keywords: ['cdn', 'cdnjs'],
       },
     ]
diff --git a/services/clojars/clojars-version.service.js b/services/clojars/clojars-version.service.js
index 0a9cef2d97..b35c609abe 100644
--- a/services/clojars/clojars-version.service.js
+++ b/services/clojars/clojars-version.service.js
@@ -56,6 +56,12 @@ module.exports = class Clojars extends BaseJsonService {
   }
 
   static get examples() {
-    return [{ previewUrl: 'prismic' }]
+    return [
+      {
+        exampleUrl: 'prismic',
+        urlPattern: ':package',
+        staticExample: this.render({ clojar: 'clojar', version: '1.2' }),
+      },
+    ]
   }
 }
diff --git a/services/gem/gem-downloads.service.js b/services/gem/gem-downloads.service.js
index 2c64a15262..a880a4989b 100644
--- a/services/gem/gem-downloads.service.js
+++ b/services/gem/gem-downloads.service.js
@@ -47,7 +47,7 @@ module.exports = class GemDownloads extends BaseJsonService {
     }
   }
 
-  _getLabel(version, info) {
+  static _getLabel(version, info) {
     if (version) {
       return 'downloads@' + version
     } else {
@@ -65,7 +65,7 @@ module.exports = class GemDownloads extends BaseJsonService {
     let version =
       splitRubygem.length > 1 ? splitRubygem[splitRubygem.length - 1] : null
     version = version === 'stable' ? version : semver.valid(version)
-    const label = this._getLabel(version, info)
+    const label = this.constructor._getLabel(version, info)
     const json = await this.fetch({ repo, info })
 
     let downloads
@@ -122,22 +122,42 @@ module.exports = class GemDownloads extends BaseJsonService {
     return [
       {
         title: 'Gem',
-        previewUrl: 'dv/rails/stable',
+        exampleUrl: 'dv/rails/stable',
+        urlPattern: 'dv/:package/stable',
+        staticExample: this.render({
+          label: this._getLabel('stable', 'dv'),
+          downloads: 70000,
+        }),
         keywords: ['ruby'],
       },
       {
         title: 'Gem',
-        previewUrl: 'dv/rails/4.1.0',
+        exampleUrl: 'dv/rails/4.1.0',
+        urlPattern: 'dv/:package/:version',
+        staticExample: this.render({
+          label: this._getLabel('4.1.0', 'dv'),
+          downloads: 50000,
+        }),
         keywords: ['ruby'],
       },
       {
         title: 'Gem',
-        previewUrl: 'dtv/rails',
+        exampleUrl: 'dtv/rails',
+        urlPattern: 'dtv/:package',
+        staticExample: this.render({
+          label: this._getLabel(undefined, 'dtv'),
+          downloads: 70000,
+        }),
         keywords: ['ruby'],
       },
       {
         title: 'Gem',
-        previewUrl: 'dt/rails',
+        exampleUrl: 'dt/rails',
+        urlPattern: 'dt/:package',
+        staticExample: this.render({
+          label: this._getLabel(undefined, 'dt'),
+          downloads: 900000,
+        }),
         keywords: ['ruby'],
       },
     ]
diff --git a/services/gem/gem-owner.service.js b/services/gem/gem-owner.service.js
index c3b485e776..35d16ca81a 100644
--- a/services/gem/gem-owner.service.js
+++ b/services/gem/gem-owner.service.js
@@ -49,7 +49,9 @@ module.exports = class GemOwner extends BaseJsonService {
     return [
       {
         title: 'Gems',
-        previewUrl: 'raphink',
+        exampleUrl: 'raphink',
+        urlPattern: ':user',
+        staticExample: this.render({ count: 34 }),
         keywords: ['ruby'],
       },
     ]
diff --git a/services/gem/gem-rank.service.js b/services/gem/gem-rank.service.js
index 0acb2ae8ab..0b263766c0 100644
--- a/services/gem/gem-rank.service.js
+++ b/services/gem/gem-rank.service.js
@@ -25,8 +25,8 @@ const dailySchema = Joi.array()
   .required()
 
 module.exports = class GemRank extends BaseJsonService {
-  async fetch({ info, repo }) {
-    const totalRank = info === 'rt'
+  async fetch({ period, repo }) {
+    const totalRank = period === 'rt'
     const endpoint = totalRank ? '/total_ranking.json' : '/daily_ranking.json'
     const url = `http://bestgems.org/api/v1/gems/${repo}${endpoint}`
     const schema = totalRank ? totalSchema : dailySchema
@@ -36,23 +36,20 @@ module.exports = class GemRank extends BaseJsonService {
     })
   }
 
-  static render({ message, count }) {
+  static render({ period, rank }) {
+    const count = Math.floor(100000 / rank)
+    let message = ordinalNumber(rank)
+    message += period === 'rt' ? '' : ' daily'
     return {
       message: message,
       color: floorCountColor(count, 10, 50, 100),
     }
   }
 
-  async handle({ info, repo }) {
-    const json = await this.fetch({ info, repo })
-
-    const totalRank = info === 'rt'
-    const rank = totalRank ? json[0].total_ranking : json[0].daily_ranking
-    const count = Math.floor(100000 / rank)
-    let message = ordinalNumber(rank)
-    message += totalRank ? '' : ' daily'
-
-    return this.constructor.render({ message, count })
+  async handle({ period, repo }) {
+    const json = await this.fetch({ period, repo })
+    const rank = period === 'rt' ? json[0].total_ranking : json[0].daily_ranking
+    return this.constructor.render({ period, rank })
   }
 
   // Metadata
@@ -68,7 +65,7 @@ module.exports = class GemRank extends BaseJsonService {
     return {
       base: 'gem',
       format: '(rt|rd)/(.+)',
-      capture: ['info', 'repo'],
+      capture: ['period', 'repo'],
     }
   }
 
@@ -76,12 +73,16 @@ module.exports = class GemRank extends BaseJsonService {
     return [
       {
         title: 'Gem download rank',
-        previewUrl: 'rt/puppet',
+        exampleUrl: 'rt/puppet',
+        urlPattern: 'rt/:package',
+        staticExample: this.render({ period: 'rt', rank: 332 }),
         keywords: ['ruby'],
       },
       {
         title: 'Gem download rank (daily)',
-        previewUrl: 'rd/facter',
+        exampleUrl: 'rd/facter',
+        urlPattern: 'rd/:package',
+        staticExample: this.render({ period: 'rd', rank: 656 }),
         keywords: ['ruby'],
       },
     ]
diff --git a/services/gem/gem-version.service.js b/services/gem/gem-version.service.js
index 33561b6bbd..89d5548903 100644
--- a/services/gem/gem-version.service.js
+++ b/services/gem/gem-version.service.js
@@ -55,7 +55,9 @@ module.exports = class GemVersion extends BaseJsonService {
     return [
       {
         title: 'Gem',
-        previewUrl: 'formatador',
+        exampleUrl: 'formatador',
+        urlPattern: ':package',
+        staticExample: this.render({ version: '2.1.0' }),
         keywords: ['ruby'],
       },
     ]
diff --git a/services/librariesio/librariesio-dependent-repos.service.js b/services/librariesio/librariesio-dependent-repos.service.js
index 39f531b8b8..17970b6822 100644
--- a/services/librariesio/librariesio-dependent-repos.service.js
+++ b/services/librariesio/librariesio-dependent-repos.service.js
@@ -23,7 +23,9 @@ class LibrariesIoDependentRepos extends LibrariesIoBase {
     return [
       {
         title: 'Dependent repos (via libraries.io)',
-        previewUrl: 'npm/got',
+        exampleUrl: 'npm/got',
+        urlPattern: ':platform/:library',
+        staticExample: this.render({ dependentReposCount: 84000 }),
       },
     ]
   }
diff --git a/services/librariesio/librariesio-dependents.service.js b/services/librariesio/librariesio-dependents.service.js
index 7f9e6544fb..e502b90268 100644
--- a/services/librariesio/librariesio-dependents.service.js
+++ b/services/librariesio/librariesio-dependents.service.js
@@ -23,7 +23,9 @@ class LibrariesIoDependents extends LibrariesIoBase {
     return [
       {
         title: 'Dependents (via libraries.io)',
-        previewUrl: 'npm/got',
+        exampleUrl: 'npm/got',
+        urlPattern: ':platform/:library',
+        staticExample: this.render({ dependentCount: 2000 }),
       },
     ]
   }
diff --git a/services/librariesio/librariesio-sourcerank.service.js b/services/librariesio/librariesio-sourcerank.service.js
index 9071149f27..f7d0a378d0 100644
--- a/services/librariesio/librariesio-sourcerank.service.js
+++ b/services/librariesio/librariesio-sourcerank.service.js
@@ -24,7 +24,9 @@ class LibrariesIoSourcerank extends LibrariesIoBase {
     return [
       {
         title: 'Libraries.io SourceRank',
-        previewUrl: 'npm/got',
+        exampleUrl: 'npm/got',
+        urlPattern: ':platform/:library',
+        staticExample: this.render({ rank: 25 }),
       },
     ]
   }
diff --git a/services/npm/npm-downloads.service.js b/services/npm/npm-downloads.service.js
index 2855781ea3..dcf8a77fb0 100644
--- a/services/npm/npm-downloads.service.js
+++ b/services/npm/npm-downloads.service.js
@@ -62,7 +62,9 @@ function DownloadsForInterval(interval) {
       return [
         {
           title: 'npm',
-          previewUrl: 'localeval',
+          exampleUrl: 'localeval',
+          urlPattern: ':package',
+          staticExample: this.render({ downloads: 30000 }),
           keywords: ['node'],
         },
       ]
diff --git a/services/npm/npm-license.service.js b/services/npm/npm-license.service.js
index a77bfa9db5..32e79b1001 100644
--- a/services/npm/npm-license.service.js
+++ b/services/npm/npm-license.service.js
@@ -20,11 +20,15 @@ module.exports = class NpmLicense extends NpmBase {
   static get examples() {
     return [
       {
-        previewUrl: 'express',
+        exampleUrl: 'express',
+        urlPattern: ':package',
+        staticExample: this.render({ licenses: ['MIT'] }),
         keywords: ['node'],
       },
       {
-        previewUrl: 'express',
+        exampleUrl: 'express',
+        urlPattern: ':package',
+        staticExample: this.render({ licenses: ['MIT'] }),
         query: { registry_uri: 'https://registry.npmjs.com' },
         keywords: ['node'],
       },
diff --git a/services/npm/npm-version.service.js b/services/npm/npm-version.service.js
index 05f67894b8..ca179b9913 100644
--- a/services/npm/npm-version.service.js
+++ b/services/npm/npm-version.service.js
@@ -28,28 +28,38 @@ module.exports = class NpmVersion extends NpmBase {
     return [
       {
         title: 'npm',
-        previewUrl: 'npm',
+        exampleUrl: 'npm',
+        urlPattern: ':package',
+        staticExample: this.render({ version: '6.3.0' }),
         keywords: ['node'],
       },
       {
         title: 'npm (scoped)',
-        previewUrl: '@cycle/core',
+        exampleUrl: '@cycle/core',
+        urlPattern: ':scope/:package',
+        staticExample: this.render({ version: '7.0.0' }),
         keywords: ['node'],
       },
       {
         title: 'npm (tag)',
-        previewUrl: 'npm/next',
+        exampleUrl: 'npm/next',
+        urlPattern: ':package/:tag',
+        staticExample: this.render({ tag: 'latest', version: '6.3.0' }),
         keywords: ['node'],
       },
       {
         title: 'npm (custom registry)',
-        previewUrl: 'npm/next',
+        exampleUrl: 'npm/next',
+        urlPattern: ':package/:tag',
+        staticExample: this.render({ tag: 'latest', version: '7.0.0' }),
         query: { registry_uri: 'https://registry.npmjs.com' },
         keywords: ['node'],
       },
       {
         title: 'npm (scoped with tag)',
-        previewUrl: '@cycle/core/canary',
+        exampleUrl: '@cycle/core/canary',
+        staticExample: this.render({ tag: 'latest', version: '6.3.0' }),
+        urlPattern: ':scope/:package/:tag',
         keywords: ['node'],
       },
     ]
diff --git a/services/uptimerobot/uptimerobot-ratio.service.js b/services/uptimerobot/uptimerobot-ratio.service.js
index f8d7c584f4..2330108ffd 100644
--- a/services/uptimerobot/uptimerobot-ratio.service.js
+++ b/services/uptimerobot/uptimerobot-ratio.service.js
@@ -24,16 +24,20 @@ module.exports = class UptimeRobotRatio extends UptimeRobotBase {
     return [
       {
         title: 'Uptime Robot ratio (30 days)',
-        previewUrl: 'm778918918-3e92c097147760ee39d02d36',
+        exampleUrl: 'm778918918-3e92c097147760ee39d02d36',
+        urlPattern: ':monitor-specific-key',
+        staticExample: this.render({ ratio: 100 }),
       },
       {
         title: 'Uptime Robot ratio (7 days)',
-        previewUrl: '7/m778918918-3e92c097147760ee39d02d36',
+        exampleUrl: '7/m778918918-3e92c097147760ee39d02d36',
+        urlPattern: '7/:monitor-specific-key',
+        staticExample: this.render({ ratio: 100 }),
       },
     ]
   }
 
-  static async render({ ratio }) {
+  static render({ ratio }) {
     return {
       message: `${ratio}%`,
       color: ratioColor(ratio),
diff --git a/services/uptimerobot/uptimerobot-status.service.js b/services/uptimerobot/uptimerobot-status.service.js
index 50e5106ea0..7a5f45f5e0 100644
--- a/services/uptimerobot/uptimerobot-status.service.js
+++ b/services/uptimerobot/uptimerobot-status.service.js
@@ -21,12 +21,14 @@ module.exports = class UptimeRobotStatus extends UptimeRobotBase {
     return [
       {
         title: 'Uptime Robot status',
-        previewUrl: 'm778918918-3e92c097147760ee39d02d36',
+        exampleUrl: 'm778918918-3e92c097147760ee39d02d36',
+        urlPattern: ':monitor-specific-key',
+        staticExample: this.render({ status: 2 }),
       },
     ]
   }
 
-  static async render({ status }) {
+  static render({ status }) {
     switch (status) {
       case 0:
         return { message: 'paused', color: 'yellow' }