diff --git a/README.md b/README.md
index ea78d9638f..96bc7ec010 100644
--- a/README.md
+++ b/README.md
@@ -86,12 +86,16 @@ and pull requests! You can peruse the [contributing guidelines][contributing].
 When adding or changing a service [please add tests][service-tests].
 
 This project has quite a backlog of suggestions! If you're new to the project,
-maybe you'd like to open a pull request to address one of them:
-
-[![GitHub issues by-label](https://img.shields.io/github/issues/badges/shields/good%20first%20issue)](https://github.com/badges/shields/issues?q=is%3Aissue+is%3Aopen+label%3A%22good+first+issue%22)
+maybe you'd like to open a pull request to address one of them.
 
 You can read a [tutorial on how to add a badge][tutorial].
 
+[![GitHub issues by-label](https://img.shields.io/github/issues/badges/shields/good%20first%20issue)](https://github.com/badges/shields/issues?q=is%3Aissue+is%3Aopen+label%3A%22good+first+issue%22)
+[![Hacktoberfest 2020](https://img.shields.io/github/hacktoberfest/2020/badges/shields?label=hacktoberfest%202020)](https://github.com/badges/shields/issues?q=is%3Aopen+is%3Aissue+label%3Ahacktoberfest)
+
+Let's see if we can beat last year!
+[![Hacktoberfest 2019](https://img.shields.io/github/hacktoberfest/2019/badges/shields?label=hacktoberfest%202019)](https://github.com/badges/shields/issues?q=is%3Aopen+is%3Aissue+label%3Ahacktoberfest)
+
 [service-tests]: https://github.com/badges/shields/blob/master/doc/service-tests.md
 [tutorial]: doc/TUTORIAL.md
 [contributing]: CONTRIBUTING.md